Wrigleys Mints
Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. Eclipse is the American version of Excel. The brand advertises using a long-standing tagline "Excel-erate your breath." The advertisements are using food creatures since 2010, the same characters that Extra gum is using.In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.
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